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The Crack The Crowd blog provides tools, resources, industry news and best practices for equity crowdfunding and digital marketing.

#CRACKtheCROWD: On the Crowdfunding Front-Lines with Brent Brague

"We don't give legal advice. We never have. But yet, we kind of distill [for the client], 'This is likely not going to work,' or, 'This has a high probability of working based on other clients and some of our

#CRACKtheCROWD: OTC’s Dan Zinn & Jason Paltrowitz on Reg A+

"One of the key components to Reg A, generally, is the free trading aspect of the shares, once the offering is complete. So any non-affiliate who's purchasing a Reg A share all of a sudden has a freely tradeable security,

#CRACKtheCROWD: Equity Crowdfunding & Regulation A+ with Darren Marble

“Change brings opportunity in business. Right now, everywhere I look, I see nothing but opportunity for our clients. It is a sea of opportunity.” -Darren Marble on rewards and equity crowdfunding. In this episode of the podcast, CTC's Dan Baird

#CRACKtheCROWD: Crowdfunding Insights with Andrew Dix

“Disruption in the finance industry is going to happen, but it’s best to let it grow and innovate to go forward.” -Andrew Dix. More on the Podcast In this episode, Andrew Dix and I discuss how the crowdfunding industry is dealing

VIDEO: Dan Baird on Key Elements of a Crowdfunding Campaign

"Crowdfunding is amazing, and it's one of the most useful technologies that you guys are going to deal with, potentially this century." -Dan Baird What Matters Most In a Crowdfunding Campaign? A few short months ago, CTC's Dan Baird addressed attendees

#CRACKtheCROWD: Real Estate Crowdfunding with Lewis Feldman

“I think we’re seeing today where the smaller investor has not yet really come alive the way that the institutions have come alive. So there’s a huge amount of potential.” – Lew Feldman, on the potential of real estate crowdfunding for retail investors. More on the Podcast Lew and I got together to discuss how crowdfunding real estate is continuing to evolve for both accredited and retail investors. But that’s not all; we also discussed the new prospect of going public for real estate firms, and how Title II and Reg A+ are changing financing for larger firms.

Can Crowdfunding Attract VC’s and Angel Investors to Your Business?

Can Crowdfunding Improve an Entrepreneur’s Shot at Funding from VC’s and Angel Investors? The short answer is yes. Entrepreneurs that raise over $125,000 from successful crowdfunding campaigns have more than a 50% probability of obtaining external capital, and up

Build Emails For High Conversion

Build Emails for High Conversion Email marketing is the highest-performing marketing tool you can use, and research indicates it offers the highest ROI for every $1 spent.* That’s why it’s important you see results from all the email campaigns

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Virality and How to Create a Viral Video

Virality and How to Create a Viral Video "The key to virality is to create a feeling of unexpectedness in your viewers, potential customers, or investors. Virality cannot be guaranteed but people incorrectly assume that means it is not

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Eli Regalado’s 6 Steps to Influencer Success

Eli Regalado’s 6 Steps to Influencer Success "Getting influencers to work with you starts by showing them how you can help them. Everyone wants something, loves something, and fears something. Once you've established that, make it easy for influencers to

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