Equity

The Crack The Crowd blog provides tools, resources, industry news and best practices for equity crowdfunding.

Crowdfunding for Your Startup? Don’t Ignore these Two Realities

Crowdfunding for Your Startup? Don't Ignore these Two Realities Every single day a plethora of startups kick off crowdfunding campaigns with big dreams of reaching their targets and scoring a big win for innovation. From entrepreneurs to artists, people have an

By |Categories: Blog, Equity, Rewards|

Marty Tate and the Reg A+ Reality

The Future of Reg A+ Reality “Initially...I wasn't super keen on Reg A. I thought that it was a little bit too onerous. I was having a hard time understanding who would be the right type of client or

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Crowdfunding in 2016: Looking Back to Look Forward

Crowdfunding in 2016: Looking Back to Look Forward Crowdfunding in 2015 was not boring. In April, CNBC reported that real estate equity crowdfunding—a red hot sector that’s just getting hotter—hit $662 million in the first quarter of the year,

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‘Tis the Season: 5 Reasons I’m Thankful for Crowdfunding

‘Tis the Season: 5 Reasons I’m Thankful for Crowdfunding A typical day at Crack the Crowd is a full one and I wouldn’t have it any other way. My team and I work with truly great clients. The projects are

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Seven Steps to Nailing Your Brand Name (or Product) With Crowdsourcing

Seven Steps to Nailing Your Brand Name (or Product) With Crowdsourcing I often get the question: "how do you build a solid brand name?" Or, its cousin:"how do you build a good product name?" My three-word answer is: it is

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4 Critical Elements For Marketing Your Crowdfunding Campaign

4 Critical Elements For Marketing Your Crowdfunding Campaign Last week, I spoke at StartFEST, Utah's largest grassroots startup festival, and I got to do two very cool things: hang out with some really smart people, and talk about the good and

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The Math Behind Crowdfunding

The Math Behind  Successful Crowdfunding Time and again, students of all ages list math as their least favorite subject. Unfortunately, they also tend to keep these feelings into adulthood. However, when it comes to crowdfunding, math is the best

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Richard Swart: U.S.’s Equity Crowdfunding and the JOBS Act 2.0

In this episode we sit down for part two of our interview with Dr. Richard Swart to discuss the United States regulatory environment and its impact on crowd funding and innovation. Swart highlights Galvin’s Case vs. the SEC,  relatively flat growth of Title II, accredited investor’s friction to invest, and the surprising activity in real estate. He lays out a case for what should and could be done to stimulate more economic and crowd funding growth, in the JOBS Act 2.0 by congress person McHenry, and the need for action by legislators in the very near future to attain those goals.