Resources

The Crack The Crowd resources section provides tools and resources crowdfunding and digital marketing best practices.

Can Crowdfunding Attract VC’s and Angel Investors to Your Business?

Can Crowdfunding Improve an Entrepreneur’s Shot at Funding from VC’s and Angel Investors? The short answer is yes. Entrepreneurs that raise over $125,000 from successful crowdfunding campaigns have more than a 50% probability of obtaining external capital, and up

Build Emails For High Conversion

Build Emails for High Conversion Email marketing is the highest-performing marketing tool you can use, and research indicates it offers the highest ROI for every $1 spent.* That’s why it’s important you see results from all the email campaigns

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Virality and How to Create a Viral Video

Virality and How to Create a Viral Video "The key to virality is to create a feeling of unexpectedness in your viewers, potential customers, or investors. Virality cannot be guaranteed but people incorrectly assume that means it is not

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Eli Regalado’s 6 Steps to Influencer Success

Eli Regalado’s 6 Steps to Influencer Success "Getting influencers to work with you starts by showing them how you can help them. Everyone wants something, loves something, and fears something. Once you've established that, make it easy for influencers to

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Need Leads for your Crowdfunding Campaign? Start Social Prospecting

Need Leads for your Crowdfunding Campaign? Start Social Prospecting As a crowdfunder, there’s a good chance you already understand the importance of social media as part of your outreach efforts for a crowdfunding campaign. With more than one billion

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Top 5 Crowdfunding Press Release Fails

Top 5 Crowdfunding Press Release Fails You’ve poured your heart and soul into creating the best crowdfunding campaign possible—whether rewards-based or equity—and you’ve launched it with great anticipation. You’ve sent a press release to bloggers and journalists…only to hear

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Seven Steps to Nailing Your Brand Name (or Product) With Crowdsourcing

Seven Steps to Nailing Your Brand Name (or Product) With Crowdsourcing I often get the question: "how do you build a solid brand name?" Or, its cousin:"how do you build a good product name?" My three-word answer is: it is

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