Digital Marketing and Branding Strategy
During the briefing phase, it became immediately apparent that CrowdEngine’s brand project would require a high level of customization. The CTC team built the brand hierarchy, marketing plan, including site copy and design revisions, to elevate CrowdEngine’s status from one of many to the premier provider of white label software solutions in the space. The results were an immediate spike in activity and continual reductions in overall costs per customer. CTC improved engagement metrics, including session length, reduced bounce rates, increased page views, and leads. CrowdEngine now ranks #1 in search for key terms. By turning CrowdEngine’s brand vision into reality, on time and on budget, CTC helped the company accelerate its growth through a cogent brand that was clear, focused, and fully reflected in all their marketing assets.