Project Description

The Challenge

Realized, based in Austin, Texas, was months from launching a platform to help 1031 exchange investors find high-quality replacement properties and complete their exchanges headache-free. It needed to clarify its brand identity, optimize its website, and develop an arsenal of content to kickstart its inbound marketing strategy.

HubSpot Marketing, Brand Identity and User Experience

As a HubSpot certified agency, CTC worked closely with Realized team members to integrate HubSpot’s marketing and sales software with the Realized website. CTC helped to manage the launch process, crystallize the Realized brand identity, core messaging, and personas. CTC facilitated the development and refinement of content, including landing pages, blog posts, and infographics, and took on social media posting and monitoring. The CTC team also played a key role in streamlining the Realized user experience—for the website and online replacement property marketplace—the sales nurturing process, and email campaigns. Realized successfully launched in March of 2016, and remains a CTC client.

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