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Crack the Crowd

Design + Digital Marketing + Insights


From startups, to small businesses and Fortune 500 enterprises, we work with clients to launch their equity platforms and campaigns.

Real Estate

We launch platforms and campaigns for real estate ventures in the following spaces: multifamily, residential, commercial, and investment funds.


The verdict is in: optimized platform marketing allows you to scale. Drive more leads through an integrated approach and customized digital strategy.

Special Projects

We’re open to special requests that don’t fall neatly in the scope of services we provide. Curious if we can help? Well, we’re curious what you’ve got cooking.

Recent Projects

Case Study

Branding:  Crowdfunding Software

During the briefing phase, it was apparent that this was a special project that would require a high-level of customization. CrowdEngine was already growing fast, but by turning their vision into reality, on time and on budget, Crack the Crowd was able to accelerate Crowdengine’s growth further. We built the brand, marketing plan, including site copy and design revisions, to elevate their status from one of many, to the premier provider of white label software solutions in the space. The results were an immediate spike in activity and continual reductions in overall costs per customer. We improved engagement metrics, including session length, reduced bounce rates, increased page views, and leads. CrowdEngine ranks #1 in search for key terms

CrowdEngine Brand Assets

Some Words From Our Clients

“Perfecting the Pitch was really good. We [the Green Zebra team] forget what the real emotional piece is; we forget that we need to touch on the emotional “why”. We get so busy building features that we forget the pain points of our clients. We built a company to solve a problem—not to sell a tool. Perfecting the Pitch was a tool that helped us communication what we offer, the benefits for our clients, and why our products and services are so unique.”

Coleman Smith, CEO, Green Zebra
“Crack the Crowd has produced some of the best crowdfunding strategy I’ve seen”
— Richard Swart, PHD, Scholar-in-Residence at UC Berkeley, Author, Crowdfunding Thought-leader

“The team at Crack the Crowd knows how to put together a superb website, creating a look and feel that is attractive, professional, and lists product benefits that are clear. Crack the Crowd’s approach to building a brand’s “DNA” and messaging hierarchy is at the heart of the marketing assets they build to effectively communicate an organization’s brand promise and drive lead generation. Well done.

Tom Lane - Book Developer and Outliner, Book in a Box
“Working with Crack The Crowd made entering the crowdfunding space so much better. Gabi and Dan dispelled all mysteries and made the work engaging, productive and fun.”
Luis Segovia, Super Fanatico
“Wow! You and your team are amazing! I loved the script, and didn’t want to wait to tell you- Thank you! I just love it. It’s concise and to the point, yet emotionally engaging. So much hard work. Thanks! “
Stephanie Larsen, Co Founder, Child Rescue Association
“We had a truly awesome working experience with the CTC team. We came to them for guidance on how to set up our startups. That guidance was critical, as we were venturing in an industry where we had no previous experience. It would be unfair to say that their support was critical to our launching, because they actually became to us much more than service providers; they became true friends who gave us advice at every step of the process. Their work was uncompromising, focused on detail, strategic, honest, thorough, and professional. We are certain that we will engage them in future business endeavors, as we highly value their support. Thank you very much guys, we learned a lot from you.”
Ignacio L. De Leon, CEO and Co-Founder, Directo
“We hired Dan to help establish our brand, marketing efforts, and influence our early product development. He is a true professional and simply does what he says he will do. Although different than most, he gives you meaningful reports through the entire process. Dan is one of the very few uniquely qualified resources in this young industry, to provide his clients the expertise they need, when they themselves do not know or can’t quantify what that is. I would use Dan to help my crowdfunding efforts, 10 times out of 10.”
Brent Brague, CrowdEngine