It truly depends on the raise amount, your industry, your target investor, and the forecasted amount of the average investment. If you’re looking to target retail investors, for example, you will need to take a broad approach and engage in more communication during the campaign. Equity campaigns that target accredited investors, or institutional dollars, are much narrower and scope, with a very targeted pitch.
About the Author: Amogh
Amogh creates and implements CTC’s social strategies and content development for both CTC and clients, including blogs, newsletters, and email campaigns.