Frequently Asked Questions

Here’s why we think so: on the job, in business school, and in life, we’ve been trained to keep our eyes on this prize: Return On Investment. This is why a lot of the work we do for our clients—and it takes hundreds of steps to get a campaign off the ground—will be useful long after your campaign ends. Sometimes, the assets we provide will continue to be applicable for years.

Our clients are really, really good at what they do. But that doesn’t always apply to marketing and strategy, and that’s where we come in. We help our clients perfect their pitch, solidify their target audience, create customized design and style guides, and a strong messaging hierarchy (the foundation for any and all marketing copy and content). If you look at the services we provide with that lens, you’ll realize that if you haven’t done that critical marketing work yet, it will need to be done at some point anyway.

Here’s another insight we can offer up, because we’ve seen this over and over again—doing it right the first time means your investment pays for itself many times over.

We have taken on clients that have failed. There’s a saying, “Good, fast, cheap.” Here’s one life truth we know well: you get two, but rarely do you get all three. Crowdfunding is not immune to this phenomenon.

It’s not an uncommon question, but we do not.

Usually, no.

We’re a fee-based service, which may also necessitate taking additional management fees for managing your digital spend (if you hire us to do that for you).

Legally, we are prohibited from taking any compensation that’s tied to the success of a raise. Commissions are not an option for payment.

No. Our team talks to potential crowdfunders on an almost daily basis, so requiring an NDA for an opening conversation would be a pretty high price for us. Just like you, we’re working on our best ideas. If you have one that’s really that good, your biggest danger is in receiving a resume—from us.

You hire an experienced team with a diverse set of skills to provide a plan of attack, guidance, project management, help in navigating crowdfunding regulations, introductions to our vetted network of experts, access to proprietary tools and templates, pre-built campaign assets, access to vendor and investor databases, and a group of people who want you to succeed just as much as you do.

It truly depends on the raise amount, your industry, your target investor, and the forecasted amount of the average investment. If you’re looking to target retail investors, for example, you will need to take a broad approach and engage in more communication during the campaign. Equity campaigns that target accredited investors, or institutional dollars, are much narrower and scope, with a very targeted pitch.

First and foremost: a business plan. It doesn’t need to be completely finalized. We can “punch” it up for you, but you need to be the one to guide it. We don’t build business plans from scratch, nor can we mend a broken one, or finalize an incomplete one.